LANCERS free White
The visit of Henry Behar, an American, to José Maria da Fonseca, prior to the Second World War end, and his idea of launching a rose wine in the United States, became in fact, the absolute turning point of the company’s business.
Lancers distribution throughout north-american market allowed that, in mid sixties, half a million cases was sold. Lancers sales soared remarkably, reaching 1 million cases in the late 70s.
Lancers image represented, since the beginning, an appealing product, easy to drink, with a readable name (the wine was christened “Lancers” in homage to one of Mr. Behar’s favourite paintings: “Las Lanzas” by Velázquez), versatile with every type of food, accessible to young generations of north-american’ consumers, fulfilling all the necessary requirements to a spread diversity of drinking moments.
Aware of the consumers’ new concerns and trends, and with the purpose of creating more consumption situations, José Maria da Fonseca, following the launching of Lancers Rose Free, decides to launch a new Lancers White Free. It is an alcoholfree wine (due to de-alcoholization process), addressed to wine lovers who, due to the most various reasons, and in particular situations, prefer to drink a non-alcoholic wine.
Classification: Alcohol-free white wine
Grape varieties: Fernão Pires and Arinto
Colour: Lime green
Aroma: Tropical fruit (pineapple)
Palate: Light, soft, fruity and refreshing
White must is fermented at 15ºC. After fermentation takes place, the wine is dealcoholized.
Serve on its own or with any kind of food. Lancers goes very well with salads, chicken dishes, Italian and Mexican food. It should be served well chilled at a temperature of 5ºC.